Carlen Parfums

Carlen Parfums—Ungendering Fragrance

Carlen Parfums is a line of elemental, unisex fragrances born out of the idea that fragrance transcends gender, time and place. Athletics created a comprehensive brand identity to support this notion, and upend luxury conventions of decoration and flourish in favor of a stark system that honors and elevates the brand’s unyielding focus on the experience of scent.
Art Direction, Brand Identity, Brand Writing, Concept Development, Digital Publishing and Ecommerce, Naming, Packaging, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design