Bedell Cellars

Bedell Cellars—Creativity Meets Quality Wine-Making

Bedell Cellars is a family-owned, sustainably-farmed, and critically-recognized vineyard on Long Island’s North Fork dedicated to the production of creative, high-quality wines. Athletics was commissioned to reimagine the winery’s identity system across all elements, from harvest to tasting, to express the distinct expressiveness of the Bedell brand.
Collaborators: Berliner Benson
Art Direction, Brand Identity, Brand Writing, Packaging, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design