American Theatre Wing
On the Stage, Behind the Scenes and in the Audience.
American Theatre Wing is the longest-running service organization dedicated to American Theatre and the creators of the Tony Awards. Athletics developed the Theatre Wing site as well as a new visual and verbal brand architecture to transform how they communicate to the theatre community across all of their initiatives.
On the Stage, Behind the Scenes and In the Audience
The site redesign introduced room to resurface decades of archival videos as well as to write new posts highlighting the current theatre community.