Athletics worked with Sterling Publishing to design, develop and launch Pixiq, a new content network and community site dedicated to the culture of photography. Athletics worked with the Pixiq team to develop product strategy and the Pixiq brand. Site design involved an extensive IA/UX process, with Athletics ultimately delivering final visual designs.
Athletics partnered with Enabled and Strange Bird Labs for site development. The Pixiq site involves a robust and highly scalable installation of the Drupal content management system, providing Pixiq contributors with a powerful publishing platform. Pixiq launched fall 2010.