People TV: Channel Branding
Athletics worked with People.com to develop the People TV brand for their daily video content. Athletics developed the “TV” logo lock-up as well as the “Celebrities worth watching” tagline. The channel brand package includes logo resolves, openers, bumpers, lower thirds and transitions, all in a variety of color ways. In additional to channel branding, 5 mini-show packages were created for primary programming. The system was developed in a modular fashion, allowing People.com staff to easily pair graphics with content.