New York Times: Online Advertising
To promote NYT's style section, Athletics designed and developed a rich media "takeover" ad combination that ran on NYMag's homepage. Additionally, we delivered a number of video ad units that ran across the NYMag site.
We also designed and developed a geo-targeted banner ad campaign promoting NYT's home delivery service in specific US markets. The ads allowed users to input their ZIP code and check the availability of the NYT print edition in their area. The campaign included a Google Maps component that tied into NYT's new subscriber system.