The Forbes 400

Athletics worked with Forbes to redesign the online experience surrounding The Forbes 400, Forbes' annual list of the 400 wealthiest Americans. The site establishes a new model for Forbes profiles, connecting profiles across across various Forbes list products, as well as Forbes content.

The project involved a rapid IA/UX process, along with delivery of final site visual designs. Athletics worked closely with Forbes' development team throughout the three month design process in order to meet a hard launch date. 

In parellel to the online project, Athletics also redesigned the Forbes 400 issue of Forbes Magazine. Both the site and magazine launched September 22, 2010.