Athletics worked with Advertising Age to completely redesign their print publication. The redesign embraces audience behavior regarding web/social media, Ad Age's commitment to in-depth reporting and the 82 year history of the brand. Each issue of the magazine provides a clear and concise articulation of what's happening in the advertising, media and marketing worlds and provides a considered and authoritative perspective that is distinctly Ad Age.
The publication structure takes a modular approach to content and provides a combination of articles, information graphics, opinion and complimentary content types that contextually reinforce one another. A modern and sophisticated visual language provides the publication with a freshness that reflects our contemporary media landscape while also remaining true to the legacy of the Advertising Age brand.